Dave Johnson

Recent Posts

Not To Panic, Retail Merchandising Is Still Vital As Sales Shift Online

Posted by Dave Johnson on February 7, 2018 at 10:12 AM

Omni-Channel Marketing

For any of us that have worked extensively over the years on packaging design, planograms, POP messaging and other in-store tactics, the dramatic shift toward online sales is a crystal-clear call for omni-channel thinking. It’s evident that we must present products in the best light for sales conversions “everywhere” while certainly not forgetting a continued strong focus on brick and mortar stores. To make the most of this new shopping landscape, there are some emerging best practices worth noting.  

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Topics: Merchandising, Retail Packaging, Home Improvement Channel, Connected Consumer


Make Your Next New DIY Product Launch A Success

Posted by Dave Johnson on March 10, 2017 at 9:07 AM



 

If your company manufactures do-it-yourself products, chances are good that new product development is a key part of your strategic plan. New products often serve as the life-blood of DIY categories that have come to expect a continual flow of new choices. As you look at current revenue and profits, you might ask how much of that financial performance was due to products you've introduced in the past 5 years alone. In many categories that number can easily exceed 50%. To make sure your new product development process is doing all it can for company growth and your brand position at retail, here are some practices we have noted to be successful in the DIY channel.

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Topics: Merchandising, Consumer Retail, Packaging, Home Improvement Channel