Dave Johnson

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Not To Panic, Retail Merchandising Is Still Vital As Sales Shift Online

Posted by Dave Johnson on February 7, 2018 at 10:12 AM

Omni-Channel Marketing

For any of us that have worked extensively over the years on packaging design, planograms, POP messaging and other in-store tactics, the dramatic shift toward online sales is a crystal-clear call for omni-channel thinking. It’s evident that we must present products in the best light for sales conversions “everywhere” while certainly not forgetting a continued strong focus on brick and mortar stores. To make the most of this new shopping landscape, there are some emerging best practices worth noting.  

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Topics: Merchandising, Retail Packaging, Home Improvement Channel, Connected Consumer