Roger Peterson

Recent Posts

New high-impact digital ads boost click-thru rates up to 70%

Posted by Roger Peterson on March 24, 2015 at 5:43 PM

The power of digital advertising to connect with the precise consumer at the right time, in the right place, with the right message is unquestioned. With the help of sophisticated analytics and media planning methodology, reaching our target audiences has never been more efficient.

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Topics: Brand Engagement, Digital Ad Campaign, IAB Rising Stars Ad Units

Effective Ways To Market Your Products To Recent Movers

Posted by Roger Peterson on February 11, 2015 at 9:31 AM

When someone moves into a home, their purchases that follow can represent a huge opportunity for marketers of home improvement products. DIY product and service providers must be constantly looking for innovative ways to reach these recent movers. Here is an opportunity to not only make the sale, but also forge customer loyalty and retention.
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Topics: Search Engine Marketing, Digital Ad Campaign, Recent Movers, Integrated Communications, Home Improvement Channel

Video: Why All The Attention?

Posted by Roger Peterson on January 13, 2015 at 3:07 PM

Video has never been hotter as a marketing tool. A recent study by Invodo, a video solutions company in Texas, predicts that 74% of all internet traffic in 2017 will be video. The study also found that 65% of video viewers watch more than 3/4ths of a video.

With video playing such a crucial role in online consumption, it’s essential that companies, both B2C and B2B, flesh out their content strategies before it’s too late.

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Topics: Case Studies, YouTube, Messaging, Integrated Communications, Video Sharing, Web Video

Repackage The Way You Think About Package Design

Posted by Roger Peterson on June 10, 2014 at 4:08 PM

A smart redesign can maximize message impact and space efficiency

As shoppers, we’re creatures of habit. When it comes to our favorite products, we gravitate toward the familiar because it eases the shopping process. So when I grabbed the recently updated Dean’s cottage cheese container out of the grocery display case the other day, I was taken aback by the sleek new rectangular design. Cottage cheese, sour cream, spreads and other dairy products are always in a circular tub. Right?

Although I consider myself a bit of a progressive thinker, especially when it comes to marketing innovations, I have to admit that I was uncomfortable with the new shape and grip of the Dean’s package. Humans don’t like change, and I was no different.

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Topics: Packaging

The Under-Appreciated Potential of YouTube Advertising

Posted by Roger Peterson on December 11, 2013 at 8:15 AM

Its no secret that web video has been exploding in popularity.

Consumers regularly go to the web looking for product data and demonstrations in the form of user-friendly video content. Because YouTube is not a traditional browser, few people realize that it is the No. 2 search engine on the planet, just behind Google.

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Topics: Social Media

Same Great Brand, Fresh New Look

Posted by Roger Peterson on December 1, 2012 at 6:55 AM

Heinzeroth was chosen by Pearson Fastener, a custom fastener manufacturer located in Rockford, Ill., to help reintroduce the brand to its key target audiences, beginning with a much-needed identity refresh.

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Topics: Client Work, Identity

HMG Chosen for Ipsen HybridCarb Launch

Posted by Roger Peterson on February 1, 2012 at 3:47 PM

Heinzeroth was chosen to assist with the launch of the HybridCarb, one of the most important product innovations in the history of Ipsen Inc., Cherry Valley, Ill.

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Topics: Client Work

Heinzeroth Expands Video Capabilities

Posted by Roger Peterson on November 1, 2011 at 4:06 PM

Video production has always been a vital service offered by Heinzeroth. But the growing use of videos for YouTube channels, other websites, e-tablets and mobile media has prompted us to expand our services to integrate all aspects of video production in house. With our new professional video equipment and editing software, we are able to script, shoot and edit product demonstration videos, video news releases, webisodes and TV commercials more efficiently than ever before.

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Topics: HMG News

Heinzeroth Develops Ad Series for Wells Lamont

Posted by Roger Peterson on September 1, 2011 at 2:56 PM

Heinzeroth Marketing Group was chosen by Wells Lamont, one of the world’s most recognized brands of quality work gloves, to develop a series of ads launching two exciting new product lines. These ads, for the Hi-Performance and Grips® Gold Series, will appear in Hardware Retailing, Home Channel News and Home Improvement Executive.

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Topics: Client Work

YouTube, The Swiss Army Knife of Business Communications

Posted by Roger Peterson on March 1, 2011 at 2:59 AM

When YouTube exploded onto the scene a few years ago, few people realized that this highly popular video sharing service would emerge as a versatile, wildly successful marketing tool for businesses of all kinds. Aside from handy product demonstrations, businesses have discovered scores of other uses. And the best part… they’re all free.

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Topics: Social Media