A smart redesign can maximize message impact and space efficiency
As shoppers, we’re creatures of habit. When it comes to our favorite products, we gravitate toward the familiar because it eases the shopping process. So when I grabbed the recently updated Dean’s cottage cheese container out of the grocery display case the other day, I was taken aback by the sleek new rectangular design. Cottage cheese, sour cream, spreads and other dairy products are always in a circular tub. Right?
Although I consider myself a bit of a progressive thinker, especially when it comes to marketing innovations, I have to admit that I was uncomfortable with the new shape and grip of the Dean’s package. Humans don’t like change, and I was no different.