Read in this brief guide:
• How to identify leading bloggers, social media influencers and other digital publishers that most impact your product or service category.
• Ways to engage those influencers with content that is properly prepared to capture interest and encourage sharing.
• 9 steps to getting an influencer marketing effort started at your company.
Today's marketplace demands more content but provides less time and space to communicate. Culled from our years of handling the unique demands of in-store marketing, HMG has a rare talent to boil down the very essence of a product or service into sharp messaging that is relevant and compelling.