Welcome Dave Johnson, Senior Account Manager

Posted by Loren Heinzeroth on June 14, 2016 at 3:15 PM

Heinzeroth Marketing Group is excited to welcome Dave Johnson to its team. Dave will assume the role of Senior Account Manager and will be managing existing as well as new clients for the firm. He is based In Tucson, Arizona.

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Topics: HMG News

Inspiration for Better Packaging and Merchandising

Posted by Loren Heinzeroth on May 17, 2016 at 3:47 PM

View These Winning Designs Announced At The 2016 NRHA Awards Program

If you are considering an update to your packaging and in-store POP merchandising, there are some great idea starters represented in this year’s awards program sponsored by the North American Retail Hardware Association (NRHA). Full disclosure: because the top packaging honor went to Heinzeroth Marketing Group for a Rain Bird package, we have a special interest in this awards program. But despite that small qualifier, we do think all of the winning designs are worth sharing.

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Topics: Merchandising, Consumer Retail, Packaging, Home Improvement Channel

Tips for Marketing Home Improvement Products to Millennials – Part II

Posted by Roger Peterson on March 15, 2016 at 11:30 AM

Strategies for Connecting with This Audience

In Part 1 of this blog post, we discussed why it’s time to start marketing home improvement products to millennials. This post is dedicated to exploring how we can effectively reach this important audience with media, messaging and merchandising strategies that build relationships and, ultimately, drive sales.

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Topics: Consumer Retail, Consumer Research, Home Improvement Channel, Millennials

Providing a Fresh Face to a Legendary Service Provider

Posted by Roger Peterson on December 9, 2015 at 2:39 PM

Heinzeroth develops new website for Northern Illinois Hospice

To provide a more compelling and relevant format for sharing the inspiring stories of its patients and their families, volunteers and staff members, Northern Illinois Hospice partnered with Heinzeroth to develop a fresh, content-rich website to increase engagement and conversion.

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Topics: HMG News

10 SEO Mistakes To Avoid

Posted by Greg Surufka on December 9, 2015 at 1:23 PM

Redesigning your website isn’t just an exercise in aesthetics. Sure, the purely visual elements of your newly designed website will likely get the most attention, but remember: a great website redesign also requires that you consider (and improve) what’s under the hood.

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Topics: Web

Tips for Marketing Home Improvement Products to Millennials – Part I

Posted by Roger Peterson on December 9, 2015 at 10:23 AM

Millennials (adults 20 to 34) represent a massive consumer audience with growing economic might. They are 74 million strong, accounting for 25% of the U.S. population and representing $170 billion in spending power. They grew up in a time when there has always been an internet, so their on-demand access to information and social networking has formed who they are as human beings and consumers. They represent the future of our industry… a world where marketing is a two-way ongoing dialog and the consumer has equal weight in the equation. 

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Topics: Consumer Retail, Consumer Research, Home Improvement Channel, Millennials

What Is Influencer Marketing And Why Is It Important?

Posted by Lisa Nielsen on August 25, 2015 at 5:59 PM

To connect with key influencers in social media and spark their interest in sharing your brand story, the first step is to know who they are. There are several ways to identify and reach out to bloggers and other influencers that impact your product or service in social channels. And not all of these methods require subscribing to costly social media publishing and monitoring platforms.

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Topics: Bloggers, Community Influencers, PR Strategy

Great Presentations And Exhibits Inspire Architects At The Atlanta AIA Show

Posted by Connie Dettman on May 28, 2015 at 8:46 AM

I recently attended the AIA (American Institute of Architects) Convention in Atlanta, GA as part of our work for clients that manufacture building products and market to the architectural field. For those that didn’t have the opportunity to attend, I’ll share a few reflections on trends in the industry, Bill Clinton’s address, the Advertising Excellence Awards and other happenings at this big event.

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Topics: Trade Shows

Do Technical Professionals Use Social Media For Work?

Posted by Roger Peterson on May 6, 2015 at 2:44 PM

If you are still somewhat skeptical that social media plays an important role in marketing to engineers and other technical pros, there is new evidence that suggests we should reconsider its merits. Not only is social media growing in importance as a resource for professionals, it is often among the first places they turn to for contact information, product reviews, how-to videos, and other work-related research.

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Topics: Social Media

Great Clients Inspire Award-Winning Work

Posted by Roger Peterson on May 1, 2015 at 12:07 PM

Heinzeroth earns 4 ADDY Awards at AAF-Northern Illinois Competition

Winning awards for the work we do is not our inspiration – helping our clients achieve their marketing goals is. But it’s always nice when our peers sit up and take notice. Recently, Heinzeroth Marketing Group took home 4 awards at the 2015 ADDY Competition, including a Silver, 2 Golds and coveted “Judge's Choice.”

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Topics: Client Work