What's New In Color for 2018?

Posted by Loren Heinzeroth on January 11, 2018 at 8:30 AM

 

After several years of subdued gray tones and whites dominating (or should we say “minimizing”) the design landscape, it’s nice to see that more vibrant colors may be back as inspiration for graphic design and marketing overall. This shift is trending in recently announced paint colors by major coatings brands as well as in the predictions of leading influencers such as Color Marketing Group, Pantone and others.

 

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Topics: Packaging, Brand Marketing, B2B Marketing,


Technology Update: New Micro-Video Players Are More Affordable, Last Longer for In-Store Marketing Uses

Posted by Loren Heinzeroth on October 26, 2017 at 9:00 AM

 

With generally lower prices and up to 8,000 20-second video plays on built-in batteries, small video players are finally getting there as a practical and versatile demo device for point-of-sale uses.   

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Topics: Brand Marketing, B2B Marketing,


Is Inbound Marketing Effective With Engineers & Technical Professionals?

Posted by Loren Heinzeroth on May 24, 2017 at 1:30 PM

While inbound marketing (content marketing) is becoming an ongoing initiative for many companies, its adoption in industrial OEM markets is growing at a somewhat slower, yet steady rate. Do inbound marketing methods apply to industrial OEM and component businesses that target engineers and other technical professionals? Even if those businesses sell to only a small number of companies? We would say Yes! Here’s why.

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Topics: Brand Marketing, B2B Marketing,


Taking Your Products to New Channels: Research Is Essential To Success

Posted by Lisa Nielsen on October 15, 2014 at 7:11 PM

Will your products sell successfully in another channel? It’s a common question and perhaps a tempting option to pursue if your products are nearing the mature stage of their lifecycle. Before you invest in a new channel initiative and get your team working on campaign materials, you might think first about how your business model would fare in another channel. If your company and brand strengths don’t transfer well, it’s likely that your products will need more than a marketing push. 

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Topics: Consumer Retail, Brand Engagement, Integrated Communications, Brand Strategy, B2B Marketing,