Writing Case Studies for B2B Marketing Programs

Posted by Greg Surufka on April 3, 2017 at 8:15 AM

Today’s fast-paced, digital communications can create real challenges for B2B marketing professionals. One of the biggest hurdles is developing a plan to generate a continuous flow of fresh content to keep your customers and prospects engaged through social media channels, targeted eMarketing campaigns as well as regular updates of your website.

Developing and supporting a case study program is an extremely effective way to help relieve your content creation burden while establishing your company’s credibility and areas of expertise.

Read More

Topics: Case Studies, Brand Engagement, Integrated Communications


5 Must-Read Marketing Books for 2015

Posted by Connie Dettman on April 13, 2015 at 12:30 PM

Occasionally, some books capture our imagination and truly challenge us all to become better marketers. We came across five this year that we are sharing around the office. They each address the digital revolution in an easy-to-understand way, offering many useful ideas that you can put into action regardless of your industry.

Read More

Topics: Brand Engagement, Connected Consumer


New high-impact digital ads boost click-thru rates up to 70%

Posted by Roger Peterson on March 24, 2015 at 5:43 PM

The power of digital advertising to connect with the precise consumer at the right time, in the right place, with the right message is unquestioned. With the help of sophisticated analytics and media planning methodology, reaching our target audiences has never been more efficient.

Read More

Topics: Brand Engagement, Digital Ad Campaign, IAB Rising Stars Ad Units


Discovering The Role Of Digital Advertising In Your Media Outreach

Posted by Loren Heinzeroth on February 24, 2015 at 1:14 PM

To maximize effectiveness of your advertising media plan, should you place greater emphasis on digital tactics such as retargeting campaigns, Google AdWords, digital display ads and social campaigns? Or will you continue to allocate a significant share of your budget for traditional media such as trade magazines that you have used in the past? What is an appropriate mix?

Read More

Topics: SEM Campaign, Brand Engagement, Digital Ad Campaign, Integrated Communications, Brand Marketing


Taking Your Products to New Channels: Research Is Essential To Success

Posted by Lisa Nielsen on October 15, 2014 at 7:11 PM

Will your products sell successfully in another channel? It’s a common question and perhaps a tempting option to pursue if your products are nearing the mature stage of their lifecycle. Before you invest in a new channel initiative and get your team working on campaign materials, you might think first about how your business model would fare in another channel. If your company and brand strengths don’t transfer well, it’s likely that your products will need more than a marketing push. 

Read More

Topics: Consumer Retail, Brand Engagement, Integrated Communications, Brand Strategy, B2B Marketing,


Utilizing Earned Media in Your PR Campaigns

Posted by Lisa Nielsen on January 23, 2014 at 9:04 AM

To energize your PR campaigns with the multiplier effect of blog articles, social media shares and other earned media exposure, there are some basic tactics that tend to fuel conversation and engage customers with content they generally trust more than ads and traditional news coverage. While these tactics do require some extra effort and hands-on attention, many of the techniques can be applied by B2B as well as consumer brands.

Read More

Topics: Brand Engagement, Integrated Communications