Building Brand Awareness Through Advocacy Marketing

Posted by Lisa Nielsen on February 13, 2018 at 9:15 AM

Advocacy Marketing

There are many ways to build brand awareness through early adopters and others we might target to achieve positive product reviews and referrals as well as more frequent sharing of your product story. Content Marketing, Social Media Marketing, Videos and Influencer Marketing are some of the techniques considered to be effective in getting the conversations started. Within that spectrum of person-to-person initiatives, Advocacy Marketing is a tool specifically intended to harness the power of consumers who are already sold on your brand.

 

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Topics: Social Media, Community Influencers, PR Strategy, Brand Marketing


What Is Influencer Marketing And Why Is It Important?

Posted by Lisa Nielsen on August 25, 2015 at 5:59 PM

To connect with key influencers in social media and spark their interest in sharing your brand story, the first step is to know who they are. There are several ways to identify and reach out to bloggers and other influencers that impact your product or service in social channels. And not all of these methods require subscribing to costly social media publishing and monitoring platforms.

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Topics: Bloggers, Community Influencers, PR Strategy