7 Tips To Help Marketers Use Amazon More Effectively

Posted by Roger Peterson on March 31, 2017 at 1:31 PM

When it comes to retail trends, no single organization has done more to change the way that people shop in recent years than Amazon. This remarkable company is innovating at a faster pace than everyone by improving the shopping experience with rich, easily searchable content and by adding the immensely popular Prime. Sellers who ignore the impact of this marketing juggernaut run the risk of missing a huge opportunity to reach a constantly growing number of customers who shop online first.

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Topics: Home Improvement Channel, Connected Consumer, Brand Marketing, Amazon


5 Must-Read Marketing Books for 2015

Posted by Connie Dettman on April 13, 2015 at 12:30 PM

Occasionally, some books capture our imagination and truly challenge us all to become better marketers. We came across five this year that we are sharing around the office. They each address the digital revolution in an easy-to-understand way, offering many useful ideas that you can put into action regardless of your industry.

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Topics: Brand Engagement, Connected Consumer


What you need to know about online shopping of home improvement products

Posted by Roger Peterson on March 31, 2015 at 4:30 PM

Online shopping continues to escalate in the home improvement channel. In fact, 70% of online buyers actually prefer to shop online versus in-store, according to The Farnsworth Group 2015 study: “Online Purchasing Behavior for Home improvement Products.”

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Topics: Shopper Marketing, Home Improvement Channel, Connected Consumer