Tips for Marketing Home Improvement Products to Millennials – Part II

Posted by Roger Peterson on March 15, 2016 at 11:30 AM


Strategies for Connecting with This Audience

In Part 1 of this blog post, we discussed why it’s time to start marketing home improvement products to millennials. This post is dedicated to exploring how we can effectively reach this important audience with media, messaging and merchandising strategies that build relationships and, ultimately, drive sales.

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Topics: Consumer Retail, Consumer Research, Home Improvement Channel, Millennials


Tips for Marketing Home Improvement Products to Millennials – Part I

Posted by Roger Peterson on December 9, 2015 at 10:23 AM

Millennials (adults 20 to 34) represent a massive consumer audience with growing economic might. They are 74 million strong, accounting for 25% of the U.S. population and representing $170 billion in spending power. They grew up in a time when there has always been an internet, so their on-demand access to information and social networking has formed who they are as human beings and consumers. They represent the future of our industry… a world where marketing is a two-way ongoing dialog and the consumer has equal weight in the equation. 

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Topics: Consumer Retail, Consumer Research, Home Improvement Channel, Millennials


Presentation Checklist: How to Sell Your Products to Major Retailers

Posted by Loren Heinzeroth on July 29, 2014 at 11:30 AM

Preparing for a product line review (PLR) with a major retailer can be a challenging process. In the early stages of planning, it's normally best to follow the outline of topics your buyer has provided in advance of the meeting. Still, if that outline is rather sparse, or you suspect there will be other important issues discussed, it's always good practice to have your bases covered if the meeting takes off in a completely different direction. Perhaps these ideas will help you do a pre-flight check.

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Topics: Merchandising, Consumer Retail, Market Research, Consumer Research, Brand Strategy, Line Reviews


Prepping For Retailer Line Reviews

Posted by Loren Heinzeroth on June 11, 2014 at 11:05 AM

We often hear that our clients' retail buyers begin a product line review meeting with challenge statements, focusing on price and other issues that can cast a bit of gloom before you've had a chance to present your new products and merchandising. To steer the meeting your way and capture/hold the buyer's attention from the onset, it is important to frame your presentation with research.


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Topics: Merchandising, Consumer Retail, Market Research, Consumer Research, Brand Strategy, Line Reviews


Gaining A Competitive Edge With The Connected Consumer

Posted by Lisa Nielsen on January 8, 2014 at 8:59 AM

As unsettling as it may seem, the instant access that consumers now have to product reviews and pricing comparisons can represent some new opportunities to outmaneuver your competitors and kick start a new era of sustainable growth. Here are some tips for getting to the next level in a changing consumer marketplace.

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Topics: Consumer Research