New high-impact digital ads boost click-thru rates up to 70%

Posted by Roger Peterson on March 24, 2015 at 5:43 PM

The power of digital advertising to connect with the precise consumer at the right time, in the right place, with the right message is unquestioned. With the help of sophisticated analytics and media planning methodology, reaching our target audiences has never been more efficient.

Read More

Topics: Brand Engagement, Digital Ad Campaign, IAB Rising Stars Ad Units


Discovering The Role Of Digital Advertising In Your Media Outreach

Posted by Loren Heinzeroth on February 24, 2015 at 1:14 PM

To maximize effectiveness of your advertising media plan, should you place greater emphasis on digital tactics such as retargeting campaigns, Google AdWords, digital display ads and social campaigns? Or will you continue to allocate a significant share of your budget for traditional media such as trade magazines that you have used in the past? What is an appropriate mix?

Read More

Topics: SEM Campaign, Brand Engagement, Digital Ad Campaign, Integrated Communications, Brand Marketing


Effective Ways To Market Your Products To Recent Movers

Posted by Roger Peterson on February 11, 2015 at 9:31 AM

When someone moves into a home, their purchases that follow can represent a huge opportunity for marketers of home improvement products. DIY product and service providers must be constantly looking for innovative ways to reach these recent movers. Here is an opportunity to not only make the sale, but also forge customer loyalty and retention.
Read More

Topics: Search Engine Marketing, Digital Ad Campaign, Recent Movers, Integrated Communications, Home Improvement Channel


Home Sales Renew Marketing Emphasis On Recent Movers

Posted by Loren Heinzeroth on February 6, 2014 at 9:06 AM

With existing home sales continuing to rebound, marketing of products to “recent movers” is once again becoming a key focus for companies that sell in home improvement channels. In contrast to tactics that may have worked 5-6 years ago, before the bubble, a new and carefully crafted mix of in-store and out-of-store communications can help you engage these heavy spenders and convince them to choose your brand over others.

Read More

Topics: Social Media, Merchandising, Digital Ad Campaign