Marketing Customer Safety in a COVID-19 World

Posted by Scott Heinzeroth on July 7, 2020 at 11:45 AM

Would you shop at a retail store that didn’t implement some sort of safety measures to protect its customers from Covid-19? Do you notice when someone inside the store is improperly wearing a face mask (or not at all)? Do you look for the hand sanitizer station when you walk in or perhaps note if there are “Social-Distancing” floor stickers at checkout?

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Topics: Consumer Retail, Home Improvement, Home Improvement Channel


Online Content Enrichment is critical in shift to home-based shopping

Posted by Roger Peterson on June 18, 2020 at 8:48 AM

Although the economy as a whole is suffering due to the pandemic, major hardware and home center retailers have seen a significant jump in online sales due to the rise in consumer shopping from home. Here are some tips to help you maximize the visibility as well as sales conversion of your products in online channels.

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Topics: Consumer Retail, Shopper Marketing, Home Improvement, Amazon