7 Tips To Help Marketers Use Amazon More Effectively

Posted by Roger Peterson on March 31, 2017 at 1:31 PM

When it comes to retail trends, no single organization has done more to change the way that people shop in recent years than Amazon. This remarkable company is innovating at a faster pace than everyone by improving the shopping experience with rich, easily searchable content and by adding the immensely popular Prime. Sellers who ignore the impact of this marketing juggernaut run the risk of missing a huge opportunity to reach a constantly growing number of customers who shop online first.

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Topics: Home Improvement Channel, Connected Consumer, Brand Marketing, Amazon


Make Your Next New DIY Product Launch A Success

Posted by Dave Johnson on March 10, 2017 at 9:07 AM



 

If your company manufactures do-it-yourself products, chances are good that new product development is a key part of your strategic plan. New products often serve as the life-blood of DIY categories that have come to expect a continual flow of new choices. As you look at current revenue and profits, you might ask how much of that financial performance was due to products you've introduced in the past 5 years alone. In many categories that number can easily exceed 50%. To make sure your new product development process is doing all it can for company growth and your brand position at retail, here are some practices we have noted to be successful in the DIY channel.

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Topics: Merchandising, Consumer Retail, Packaging, Home Improvement Channel


Inspiration for Better Packaging and Merchandising

Posted by Loren Heinzeroth on May 17, 2016 at 3:47 PM



View These Winning Designs Announced At The 2016 NRHA Awards Program

If you are considering an update to your packaging and in-store POP merchandising, there are some great idea starters represented in this year’s awards program sponsored by the North American Retail Hardware Association (NRHA). Full disclosure: because the top packaging honor went to Heinzeroth Marketing Group for a Rain Bird package, we have a special interest in this awards program. But despite that small qualifier, we do think all of the winning designs are worth sharing.

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Topics: Merchandising, Consumer Retail, Packaging, Home Improvement Channel


Tips for Marketing Home Improvement Products to Millennials – Part II

Posted by Roger Peterson on March 15, 2016 at 11:30 AM


Strategies for Connecting with This Audience

In Part 1 of this blog post, we discussed why it’s time to start marketing home improvement products to millennials. This post is dedicated to exploring how we can effectively reach this important audience with media, messaging and merchandising strategies that build relationships and, ultimately, drive sales.

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Topics: Consumer Retail, Consumer Research, Home Improvement Channel, Millennials


Tips for Marketing Home Improvement Products to Millennials – Part I

Posted by Roger Peterson on December 9, 2015 at 10:23 AM

Millennials (adults 20 to 34) represent a massive consumer audience with growing economic might. They are 74 million strong, accounting for 25% of the U.S. population and representing $170 billion in spending power. They grew up in a time when there has always been an internet, so their on-demand access to information and social networking has formed who they are as human beings and consumers. They represent the future of our industry… a world where marketing is a two-way ongoing dialog and the consumer has equal weight in the equation. 

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Topics: Consumer Retail, Consumer Research, Home Improvement Channel, Millennials


What you need to know about online shopping of home improvement products

Posted by Roger Peterson on March 31, 2015 at 4:30 PM

Online shopping continues to escalate in the home improvement channel. In fact, 70% of online buyers actually prefer to shop online versus in-store, according to The Farnsworth Group 2015 study: “Online Purchasing Behavior for Home improvement Products.”

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Topics: Shopper Marketing, Home Improvement Channel, Connected Consumer


Effective Ways To Market Your Products To Recent Movers

Posted by Roger Peterson on February 11, 2015 at 9:31 AM

When someone moves into a home, their purchases that follow can represent a huge opportunity for marketers of home improvement products. DIY product and service providers must be constantly looking for innovative ways to reach these recent movers. Here is an opportunity to not only make the sale, but also forge customer loyalty and retention.
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Topics: Search Engine Marketing, Digital Ad Campaign, Recent Movers, Integrated Communications, Home Improvement Channel