Presentation Checklist: How to Sell Your Products to Major Retailers

Posted by Loren Heinzeroth on July 29, 2014 at 11:30 AM

Preparing for a product line review (PLR) with a major retailer can be a challenging process. In the early stages of planning, it's normally best to follow the outline of topics your buyer has provided in advance of the meeting. Still, if that outline is rather sparse, or you suspect there will be other important issues discussed, it's always good practice to have your bases covered if the meeting takes off in a completely different direction. Perhaps these ideas will help you do a pre-flight check.

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Topics: Merchandising, Consumer Retail, Market Research, Consumer Research, Brand Strategy, Line Reviews


Prepping For Retailer Line Reviews

Posted by Loren Heinzeroth on June 11, 2014 at 11:05 AM

We often hear that our clients' retail buyers begin a product line review meeting with challenge statements, focusing on price and other issues that can cast a bit of gloom before you've had a chance to present your new products and merchandising. To steer the meeting your way and capture/hold the buyer's attention from the onset, it is important to frame your presentation with research.


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Topics: Merchandising, Consumer Retail, Market Research, Consumer Research, Brand Strategy, Line Reviews


10 New Rules for Successful Line Reviews

Posted by Lisa Nielsen on April 16, 2014 at 3:37 PM

Another product line review? So soon? If your company’s channel marketing strategy involves big box retailers, it seems that there is nearly always a product line review on the dashboard. In our research and creative support for companies that have been participating in these annual (or more frequent) “trips to the shark tank,” we’re seeing a few things about the process that have been changing the past couple of years. Among those changes:

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Topics: Consumer Retail, Purchase Cycle, Brand Strategy, Line Reviews