Make Your Next New DIY Product Launch A Success

Posted by Dave Johnson on March 10, 2017 at 9:07 AM



 

If your company manufactures do-it-yourself products, chances are good that new product development is a key part of your strategic plan. New products often serve as the life-blood of DIY categories that have come to expect a continual flow of new choices. As you look at current revenue and profits, you might ask how much of that financial performance was due to products you've introduced in the past 5 years alone. In many categories that number can easily exceed 50%. To make sure your new product development process is doing all it can for company growth and your brand position at retail, here are some practices we have noted to be successful in the DIY channel.

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Topics: Merchandising, Consumer Retail, Packaging, Home Improvement Channel


Inspiration for Better Packaging and Merchandising

Posted by Loren Heinzeroth on May 17, 2016 at 3:47 PM



View These Winning Designs Announced At The 2016 NRHA Awards Program

If you are considering an update to your packaging and in-store POP merchandising, there are some great idea starters represented in this year’s awards program sponsored by the North American Retail Hardware Association (NRHA). Full disclosure: because the top packaging honor went to Heinzeroth Marketing Group for a Rain Bird package, we have a special interest in this awards program. But despite that small qualifier, we do think all of the winning designs are worth sharing.

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Topics: Merchandising, Consumer Retail, Packaging, Home Improvement Channel


Presentation Checklist: How to Sell Your Products to Major Retailers

Posted by Loren Heinzeroth on July 29, 2014 at 11:30 AM

Preparing for a product line review (PLR) with a major retailer can be a challenging process. In the early stages of planning, it's normally best to follow the outline of topics your buyer has provided in advance of the meeting. Still, if that outline is rather sparse, or you suspect there will be other important issues discussed, it's always good practice to have your bases covered if the meeting takes off in a completely different direction. Perhaps these ideas will help you do a pre-flight check.

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Topics: Merchandising, Consumer Retail, Market Research, Consumer Research, Brand Strategy, Line Reviews


Prepping For Retailer Line Reviews

Posted by Loren Heinzeroth on June 11, 2014 at 11:05 AM

We often hear that our clients' retail buyers begin a product line review meeting with challenge statements, focusing on price and other issues that can cast a bit of gloom before you've had a chance to present your new products and merchandising. To steer the meeting your way and capture/hold the buyer's attention from the onset, it is important to frame your presentation with research.


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Topics: Merchandising, Consumer Retail, Market Research, Consumer Research, Brand Strategy, Line Reviews


Home Sales Renew Marketing Emphasis On Recent Movers

Posted by Loren Heinzeroth on February 6, 2014 at 9:06 AM

With existing home sales continuing to rebound, marketing of products to “recent movers” is once again becoming a key focus for companies that sell in home improvement channels. In contrast to tactics that may have worked 5-6 years ago, before the bubble, a new and carefully crafted mix of in-store and out-of-store communications can help you engage these heavy spenders and convince them to choose your brand over others.

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Topics: Social Media, Merchandising, Digital Ad Campaign


HMG Develops Merchandising System for Testors

Posted by Greg Surufka on April 15, 2013 at 11:10 AM

In support of a product placement opportunity with a key retailer, Heinzeroth was chosen to develop merchandising system concepts for Testors Corporation.

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Topics: Merchandising, Client Work


Lessons Learned From the 2011 NRHA Packaging and Merchandising Awards

Posted by Loren Heinzeroth on August 19, 2011 at 2:50 PM

The retail industry’s best and brightest point-of-sale performers were recognized at the 2011 NRHA Packaging and Merchandising Awards, May 10 in Las Vegas. Once again, the strengths of this year’s award-winning entries parallel today’s most significant merchandising trends: the integration of mobile marketing (QR codes), the ongoing influence of green design and the growing demand for multi-lingual labeling.

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Topics: Merchandising, Consumer Retail


Localize Your Merchandising Assortment

Posted by Loren Heinzeroth on July 1, 2011 at 2:35 PM

8 Ways to Improve the Relevance of Your Mix

With fewer new store openings to bolster sales, many retailers today are going back to the basics to increase comp store performance. One common strategy appears to be a renewed, extreme focus on the customer. To that end, one of the best partnership opportunities for individual retailers and manufacturers will be to structure assortments and in-store messaging more appropriately for the buying patterns of particular store areas.

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Topics: Merchandising, Consumer Retail