Discover The Right Balance In Your Retargeting Campaigns

Posted by Loren Heinzeroth on November 19, 2019 at 12:06 PM

 

Connecting with website visitors after they have left your pages is certainly a powerful tool in digital marketing. And while consumers today are more aware of "cookie" tactics, and we might say they benefit by receiving reminders that are relevant to their interests, there is always a tipping point at which retargeting ads may be too frequent and annoying. At that point they are doing more harm than good for your brand. Here are some guidelines for keeping your program safely inside that line and not wasting impressions.

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Topics: Content Creation, Messaging, Digital Ad Campaign, Inbound Marketing


30 Greatest Sales Lead Generation Tips & Tricks

Posted by Loren Heinzeroth on January 13, 2017 at 12:23 PM



Some websites just seem to “get” the best practices of inbound marketing, with plenty of interesting blog content, calls to action (CTA’s) throughout the site and landing pages that convert visitors to leads. In our use of the HubSpot platform for inbound marketing, we are able to take advantage of tactics that have been proven successful in studies of thousands of HubSpot campaigns. Here is a quick summary of a few ideas you can use to improve conversion rates in your marketing efforts.

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Topics: Messaging, Integrated Communications


10 Tips for Marketing to Professional Trades

Posted by Roger Peterson on July 29, 2016 at 10:26 AM

Professional tradespeople are a proud, independent group with a strong personal identity. They are entrepreneurial in character, but always remain builders-of-things at heart. They appreciate it when anyone expresses a sincere respect for their craft. When buying their tools and supplies, they expect a certain amount of attention, whether that occurs at a specialty dealer or in the big box retail environment. They feel their needs are special, and they expect products and services that cater to them.

Improving your success rate for marketing to professional tradespeople requires a good understanding of this unique identity, what messages resonate with them, what media they consume and, ultimately, how they make purchase decisions.

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Topics: Messaging, Media Habits, Professional Services Marketing, Contractors Marketing


Video: Why All The Attention?

Posted by Roger Peterson on January 13, 2015 at 3:07 PM

Video has never been hotter as a marketing tool. A recent study by Invodo, a video solutions company in Texas, predicts that 74% of all internet traffic in 2017 will be video. The study also found that 65% of video viewers watch more than 3/4ths of a video.

With video playing such a crucial role in online consumption, it’s essential that companies, both B2C and B2B, flesh out their content strategies before it’s too late.

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Topics: Case Studies, YouTube, Messaging, Integrated Communications, Video Sharing, Web Video