Make Your Next New DIY Product Launch A Success

Posted by Dave Johnson on March 10, 2017 at 9:07 AM



 

If your company manufactures do-it-yourself products, chances are good that new product development is a key part of your strategic plan. New products often serve as the life-blood of DIY categories that have come to expect a continual flow of new choices. As you look at current revenue and profits, you might ask how much of that financial performance was due to products you've introduced in the past 5 years alone. In many categories that number can easily exceed 50%. To make sure your new product development process is doing all it can for company growth and your brand position at retail, here are some practices we have noted to be successful in the DIY channel.

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Topics: Merchandising, Consumer Retail, Packaging, Home Improvement Channel


Inspiration for Better Packaging and Merchandising

Posted by Loren Heinzeroth on May 17, 2016 at 3:47 PM



View These Winning Designs Announced At The 2016 NRHA Awards Program

If you are considering an update to your packaging and in-store POP merchandising, there are some great idea starters represented in this year’s awards program sponsored by the North American Retail Hardware Association (NRHA). Full disclosure: because the top packaging honor went to Heinzeroth Marketing Group for a Rain Bird package, we have a special interest in this awards program. But despite that small qualifier, we do think all of the winning designs are worth sharing.

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Topics: Merchandising, Consumer Retail, Packaging, Home Improvement Channel


Repackage The Way You Think About Package Design

Posted by Roger Peterson on June 10, 2014 at 4:08 PM

A smart redesign can maximize message impact and space efficiency

As shoppers, we’re creatures of habit. When it comes to our favorite products, we gravitate toward the familiar because it eases the shopping process. So when I grabbed the recently updated Dean’s cottage cheese container out of the grocery display case the other day, I was taken aback by the sleek new rectangular design. Cottage cheese, sour cream, spreads and other dairy products are always in a circular tub. Right?

Although I consider myself a bit of a progressive thinker, especially when it comes to marketing innovations, I have to admit that I was uncomfortable with the new shape and grip of the Dean’s package. Humans don’t like change, and I was no different.

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Topics: Packaging


2014 NRHA Packaging and Merchandising Awards

Posted by Connie Dettman on April 15, 2014 at 12:00 PM

 

Heinzeroth Marketing Group has received a national design award for its work on Culligan Water Filtration Cartridges packaging.


Sponsored by the North American Retail Hardware Association, the award competition honors brands that help hardware stores grow their market influence through better in-store merchandising and packaging. Culligan's refrigerator cartridge packaging received honorable mention and will be among winning entries spotlighted at the Packaging and Merchandising Awards Ceremony at the National Hardware Show May 6-8 in Las Vegas.

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Topics: Client Work, Consumer Retail, Packaging, Retail Packaging