10 New Rules for Successful Line Reviews

Posted by Lisa Nielsen on April 16, 2014 at 3:37 PM

Another product line review? So soon? If your company’s channel marketing strategy involves big box retailers, it seems that there is nearly always a product line review on the dashboard. In our research and creative support for companies that have been participating in these annual (or more frequent) “trips to the shark tank,” we’re seeing a few things about the process that have been changing the past couple of years. Among those changes:

Read More

Topics: Consumer Retail, Purchase Cycle, Brand Strategy, Line Reviews