Not To Panic, Retail Merchandising Is Still Vital As Sales Shift Online

Posted by Dave Johnson on February 7, 2018 at 10:12 AM

Omni-Channel Marketing

For any of us that have worked extensively over the years on packaging design, planograms, POP messaging and other in-store tactics, the dramatic shift toward online sales is a crystal-clear call for omni-channel thinking. It’s evident that we must present products in the best light for sales conversions “everywhere” while certainly not forgetting a continued strong focus on brick and mortar stores. To make the most of this new shopping landscape, there are some emerging best practices worth noting.  

Read More

Topics: Merchandising, Retail Packaging, Home Improvement Channel, Connected Consumer


2014 NRHA Packaging and Merchandising Awards

Posted by Connie Dettman on April 15, 2014 at 12:00 PM

 

Heinzeroth Marketing Group has received a national design award for its work on Culligan Water Filtration Cartridges packaging.


Sponsored by the North American Retail Hardware Association, the award competition honors brands that help hardware stores grow their market influence through better in-store merchandising and packaging. Culligan's refrigerator cartridge packaging received honorable mention and will be among winning entries spotlighted at the Packaging and Merchandising Awards Ceremony at the National Hardware Show May 6-8 in Las Vegas.

Read More

Topics: Client Work, Consumer Retail, Packaging, Retail Packaging