Discovering The Role Of Digital Advertising In Your Media Outreach

Posted by Loren Heinzeroth on February 24, 2015 at 1:14 PM

To maximize effectiveness of your advertising media plan, should you place greater emphasis on digital tactics such as retargeting campaigns, Google AdWords, digital display ads and social campaigns? Or will you continue to allocate a significant share of your budget for traditional media such as trade magazines that you have used in the past? What is an appropriate mix?

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Topics: SEM Campaign, Brand Engagement, Digital Ad Campaign, Integrated Communications, Brand Marketing