Do Technical Professionals Use Social Media For Work?

Posted by Roger Peterson on May 6, 2015 at 2:44 PM

If you are still somewhat skeptical that social media plays an important role in marketing to engineers and other technical pros, there is new evidence that suggests we should reconsider its merits. Not only is social media growing in importance as a resource for professionals, it is often among the first places they turn to for contact information, product reviews, how-to videos, and other work-related research.

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Topics: Social Media


Tips for Shooting A Successful Video – A Video Editor's Perspective

Posted by Corey Fraley on March 4, 2015 at 12:00 PM

The use of video as a tool for educating prospects, launching products, engaging customers and converting sales has exploded. A recent Heinzeroth blogpost noted that 74% of all online content will be video in just 2 short years. With this monumental growth in video content, agencies and in-house marketing departments are scripting, shooting and editing more video than ever before. 


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Topics: Social Media, Case Studies, YouTube, Video Sharing, Web Video


Home Sales Renew Marketing Emphasis On Recent Movers

Posted by Loren Heinzeroth on February 6, 2014 at 9:06 AM

With existing home sales continuing to rebound, marketing of products to “recent movers” is once again becoming a key focus for companies that sell in home improvement channels. In contrast to tactics that may have worked 5-6 years ago, before the bubble, a new and carefully crafted mix of in-store and out-of-store communications can help you engage these heavy spenders and convince them to choose your brand over others.

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Topics: Social Media, Merchandising, Digital Ad Campaign


The Under-Appreciated Potential of YouTube Advertising

Posted by Roger Peterson on December 11, 2013 at 8:15 AM

Its no secret that web video has been exploding in popularity.

Consumers regularly go to the web looking for product data and demonstrations in the form of user-friendly video content. Because YouTube is not a traditional browser, few people realize that it is the No. 2 search engine on the planet, just behind Google.

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Topics: Social Media


Reasons your company should be using Pinterest now

Posted by Connie Dettman on June 1, 2012 at 7:22 AM

Powerful networking tool not just for fun anymore

Pinterest exploded onto the scene this past year as both a popular social media site for consumers and as a powerful marketing tool for companies.

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Topics: Social Media, Pinterest


How to Engage with Your Audience More Effectively Using Social Media

Posted by Connie Dettman on December 1, 2011 at 3:15 PM

Data Unveils Effective Strategies for Retail Facebook Posts

In a very short timespan, social media has secured its role as a means of building trusting relationships with key audiences. Retailers have found social media tools such as Facebook particularly beneficial for driving traffic to store promotions or special events. It’s safe to say that all retailers are in agreement on this flourishing medium’s power to communicate and to motivate. But what they all don’t agree on is the frequency and the content of their postings. This article, distilled from a recent Buddy Media statistical report, discusses social media research findings such as “the best times for retailers to post” and “the most effective types of content.”

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Topics: Social Media, Consumer Retail


Trends in Social Media

Posted by heinzero on November 1, 2011 at 3:59 PM

How does Google+ stack up against Facebook?

Google+ came screaming out of the gates when it was released in June. Excitement over the social networking tool appears to have cooled somewhat since the launch, but membership is still nearing 10 million, although “active usage” is still nowhere near Facebook’s. For comparison, Google+ has 32 million unique monthly visitors while Facebook enjoys 700 million (nearly 22 times the traffic).

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Topics: Social Media


YouTube, The Swiss Army Knife of Business Communications

Posted by Roger Peterson on March 1, 2011 at 2:59 AM

When YouTube exploded onto the scene a few years ago, few people realized that this highly popular video sharing service would emerge as a versatile, wildly successful marketing tool for businesses of all kinds. Aside from handy product demonstrations, businesses have discovered scores of other uses. And the best part… they’re all free.

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Topics: Social Media