Tips for Shooting A Successful Video – A Video Editor's Perspective

Posted by Corey Fraley on March 4, 2015 at 12:00 PM

The use of video as a tool for educating prospects, launching products, engaging customers and converting sales has exploded. A recent Heinzeroth blogpost noted that 74% of all online content will be video in just 2 short years. With this monumental growth in video content, agencies and in-house marketing departments are scripting, shooting and editing more video than ever before. 


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Topics: Social Media, Case Studies, YouTube, Video Sharing, Web Video


Video: Why All The Attention?

Posted by Roger Peterson on January 13, 2015 at 3:07 PM

Video has never been hotter as a marketing tool. A recent study by Invodo, a video solutions company in Texas, predicts that 74% of all internet traffic in 2017 will be video. The study also found that 65% of video viewers watch more than 3/4ths of a video.

With video playing such a crucial role in online consumption, it’s essential that companies, both B2C and B2B, flesh out their content strategies before it’s too late.

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Topics: Case Studies, YouTube, Messaging, Integrated Communications, Video Sharing, Web Video