The Heinzeroth Blog

Chris Kelley

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Recent Posts

Getting the Most From Your Trade Show Marketing

Posted by Chris Kelley on March 29, 2022

A trade show is a great place for hardware and building products brands to show off their products and network with peers and prospective buyers. But if you think your trade show booth is where all of the action happens, you’d be wrong. Successful trade show marketing requires planning and hard work before, during, and after the show. Here are some action items to get the best results from your next trade show.

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Topics: Trade Shows


Let's Get Phygital! Blurring In-Store and Online Customer Experience

Posted by Chris Kelley on February 16, 2022

Phygital retail. It’s a new buzzword for an omnichannel sales approach that offers shoppers a connected experience whether they are shopping in-store or online. It’s a strategy that builds upon the boom in online shopping as well as click-and-mortar, when buyers pick up items they ordered online.

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Topics: Consumer Retail


9 Simple Techniques to Sharpen Your Content Marketing

Posted by Chris Kelley on September 14, 2021

Marketing is a competitive field, and as such, it's important that your content stand out from the rest. There’s no doubt that content marketing is an essential aspect of business growth. However, it can be difficult to harness the power of this tool.

In this blog post, we offer some best practices for writing better content marketing that will help your business grow. These simple guidelines will help you create high-quality content that engages your audience, generates leads, and converts prospects into customers.

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Topics: Content Creation, Contractors Marketing


What is a Brand Guide and Why Your Company Needs One

Posted by Chris Kelley on August 24, 2021

In most organizations, there are several people who speak on behalf of the company. The marketing team may oversee your company’s website, sales reps give presentations, and each employee might set up their individual email signature. It’s important that everyone keep your company’s message on-brand. A brand guide provides a framework for your organization's internal and external communications efforts and helps to ensure that all marketing materials, be they print, web, or multimedia, communicate a unified feel.

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Topics: Brand Engagement, Brand Marketing


The QR Code Comeback: How to Use QR Codes in Marketing

Posted by Chris Kelley on July 6, 2021

A few years ago, QR codes were a forgotten relic of marketing technology that never quite took off. Nobody knew what those strange little pixelated thumbprints were, much less how to use them. But now that we’ve all become familiar with this technology and its usefulness in marketing campaigns, businesses are coming up with innovative ways to implement QR codes into their strategies.

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Topics: Mobile


How to Get Started with Inbound Marketing

Posted by Chris Kelley on March 23, 2021

Marketing tactics are constantly evolving with more efficient and effective ways to reach buyers and influence their buying decisions. Today, consumers have virtually unlimited information literally at their fingertips.

Consumers browse the Internet to find technical specifications, product information and compare prices from competing brands right on their smartphones. This product research – as much as 57% of a consumer’s decision-making process – happens before the buyer ever engages with the brand for a purchase, leaving less opportunity for a product distributor or company sales rep to be involved in their buying process.

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Topics: Content Creation, Inbound Marketing


What is inbound lead generation?

Posted by Chris Kelley on January 27, 2021

The lifeblood of any business is its contacts, leads and customers. Keeping the steady flow of people to buy its goods and services requires a non-stop lead generation process sourced from several different lead streams. But not all leads are created equal.

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Topics: Inbound Marketing


4 Things I Learned About Content Marketing by Repainting my House

Posted by Chris Kelley on September 30, 2020

I recently painted nearly every room in my house. It was an ambitious and laborious DIY project (respect for all professional painters). Although I couldn’t be more satisfied with the completed product, I underestimated the total effort and time involved in the process, from picking out paint colors and taping off trim, to actually doing the painting, not to mention all the touch-up afterwards (more props to the pro’s).

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Topics: Inbound Marketing


10 Ways to Fuel Inspiring Topics for Inbound Marketing Content

Posted by Chris Kelley on September 2, 2020

Content creation is at the core of a successful inbound marketing strategy. But to attract the volume of website visitors you need via search engines and social media to click through on an email, your content creation strategy needs to be prolific.

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Take One Minute to Improve Your Website Home Page

Posted by Chris Kelley on April 30, 2020

Your website’s homepage is your company’s calling card. For most company websites, the homepage is the single most visited page. And since the homepage is referenced by the company’s root domain – yourcompany.com – it is often the easiest website address to promote and for visitors to remember. The homepage also sets the tone for the content on the rest of the site and serves a utilitarian function to introduce the navigation and other technical and design features.

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Topics: Responsive Web Design