Chris Kelley

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Recent Posts

Content Marketing in 4 Phases

Posted by Chris Kelley on September 30, 2020 at 9:45 AM

I recently painted nearly every room in my house. It was an ambitious and laborious DIY project (respect for all professional painters). Although I couldn’t be more satisfied with the completed product, I underestimated the total effort and time involved in the process, from picking out paint colors and taping off trim, to actually doing the painting, not to mention all the touch-up afterwards (more props to the pro’s).

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Topics: Inbound Marketing


10 Ways to Fuel Inspiring Topics for Inbound Marketing Content

Posted by Chris Kelley on September 2, 2020 at 11:15 AM

Content creation is at the core of a successful inbound marketing strategy. But to attract the volume of website visitors you need via search engines and social media to click through on an email, your content creation strategy needs to be prolific.

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1 Minute to a Better Homepage

Posted by Chris Kelley on April 30, 2020 at 11:47 AM

Your website’s homepage is your company’s calling card. For most company websites, the homepage is the single most visited page. And since the homepage is referenced by the company’s root domain – yourcompany.com – it is often the easiest website address to promote and for visitors to remember. The homepage also sets the tone for the content on the rest of the site and serves a utilitarian function to introduce the navigation and other technical and design features.

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Topics: Responsive Web Design


4 Marketing Tips to Guide Your Business Through This Challenging Time

Posted by Chris Kelley on April 8, 2020 at 9:02 AM

The world is going through an economic earthquake right now. There’s no doubt that the global pandemic has shaken business and personal life at an incredible pace. What just two weeks ago was a strong and fast-moving economy, today has many customers playing it cautious and scrambling to adapt, or even to survive.

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Power Up Your Content Marketing to Personalize the Buyer’s Journey

Posted by Chris Kelley on March 24, 2020 at 9:15 AM

Shoppers have always responded favorably to a helpful, personalized buying experience. Online platforms have only increased that expectation. Retail platforms like Amazon and Wayfair, and services like Netflix and Uber have conditioned consumers to get what they want, when they want it, with an even greater expectation of a shopping experience that is personalized just for them.

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6 Social Networks for Business (and how to make them work for you)

Posted by Chris Kelley on February 26, 2020 at 8:15 AM

Marketing on social media can be daunting for businesses just getting started. Unlike advertising in trade publications and other traditional media, social networks enable a two-way conversation. You post and promote your business’s marketing messages, and your followers can reply, share, and comment on your posts.

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Topics: Social Media