The Heinzeroth Blog

The power of digital advertising to connect with the precise consumer at the right time, in the right place, with the right message is unquestioned. With the help of sophisticated analytics and media planning methodology, reaching our target audiences has never been more efficient.

When someone moves into a home, their purchases that follow can represent a huge opportunity for marketers of home improvement products. DIY product and service providers must be constantly looking for innovative ways to reach these recent movers. Here is an opportunity to not only make the sale, but also forge customer loyalty and retention.

Video has never been hotter as a marketing tool. A recent study by Invodo, a video solutions company in Texas, predicts that 74% of all internet traffic in 2017 will be video. The study also found that 65% of video viewers watch more than 3/4ths of a video.

With video playing such a crucial role in online consumption, it’s essential that companies, both B2C and B2B, flesh out their video content strategies.

A smart redesign can maximize message impact and space efficiency

As shoppers, we’re creatures of habit. When it comes to our favorite products, we gravitate toward the familiar because it eases the shopping process. So when I grabbed the recently updated Dean’s cottage cheese container out of the grocery display case the other day, I was taken aback by the sleek new rectangular design. Cottage cheese, sour cream, spreads and other dairy products are always in a circular tub. Right?

Although I consider myself a bit of a progressive thinker, especially when it comes to marketing innovations, I have to admit that I was uncomfortable with the new shape and grip of the Dean’s package. Humans don’t like change, and I was no different.

Its no secret that web video has been exploding in popularity.

Consumers regularly go to the web looking for product data and demonstrations in the form of user-friendly video content. Because YouTube is not a traditional browser, few people realize that it is the No. 2 search engine on the planet, just behind Google.

Heinzeroth was chosen by Pearson Fastener, a custom fastener manufacturer located in Rockford, Ill., to help reintroduce the brand to its key target audiences, beginning with a much-needed identity refresh.

New packaging hits ACE shelves

Heinzeroth Marketing Group was chosen to redevelop Culligan’s retail packaging program for their line of DIY home filtration products. The goals of the packaging redesign were to engage the consumer, facilitate the product selection process, convert the consumer into a customer and ultimately increase turns at the store level. Culligan is a world leader in filtration systems and water treatment solutions for the residential, commercial and industrial markets.

Heinzeroth was chosen to assist with the launch of the HybridCarb, one of the most important product innovations in the history of Ipsen Inc., Cherry Valley, Ill.

Video production has always been a vital service offered by Heinzeroth. But the growing use of videos for YouTube channels, other websites, e-tablets and mobile media has prompted us to expand our services to integrate all aspects of video production in house. With our new professional video equipment and editing software, we are able to script, shoot and edit product demonstration videos, video news releases, webisodes and TV commercials more efficiently than ever before.

Heinzeroth Marketing Group was chosen by Wells Lamont, one of the world’s most recognized brands of quality work gloves, to develop a series of ads launching two exciting new product lines. These ads, for the Hi-Performance and Grips^® Gold Series, will appear in Hardware Retailing, Home Channel News and Home Improvement Executive.