Scott Heinzeroth

Recent Posts

Tips For Packaging & In-Store Merchandising During Covid-19

Posted by Scott Heinzeroth on August 20, 2020 at 11:28 AM

Before Covid-19 safety measures became part of the shopping experience, the role of product packaging and P.O.P. was mostly to provide an immersive consumer experience for your brand. Capture attention. Generate interest. Convert browsers into buyers. (etc.).

And while those in-store merchandising tasks are still important, consumers are expecting more from their shopping trips these days. As reflected in national surveys, consumers prefer safe practices by the retailer. But taking this to a level that possibly affects your merchandising, how might those shopper expectations about safety carry through to preferences in packaging? And if you provide signage, custom racks or other physical display systems, is the format helping to make the shopping experience as safe as it can be?

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Topics: Consumer Retail, Packaging


Marketing Customer Safety in a COVID-19 World

Posted by Scott Heinzeroth on July 7, 2020 at 11:45 AM

Would you shop at a retail store that didn’t implement some sort of safety measures to protect its customers from Covid-19? Do you notice when someone inside the store is improperly wearing a face mask (or not at all)? Do you look for the hand sanitizer station when you walk in or perhaps note if there are “Social-Distancing” floor stickers at checkout?

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Topics: Consumer Retail, Home Improvement, Home Improvement Channel