Quick Response (QR Codes)
Perhaps you’ve seen these strange pixilated thumbprints popping up everywhere recently. If not, you will. With the explosion of smart phone usage, QR codes (short for Quick Response Codes) are beginning to appear in print advertising, on signs, packages, collateral literature, POP displays, buses, business cards or on just about any form of media in which users might seek information.
A QR code is a 2D barcode that is readable with smartphones. After downloading a simple 2D barcode reader app, any smartphone user can quickly scan the code (by using the built-in camera) and instantly receive information or video on the product or service in question.
QR codes enjoy widespread use in Japan, where they were created by a Toyota subsidiary. They are just now starting to gain traction in the U.S. According to a Siegel & Gale survey, 15% of all U.S. consumers (which is about half of all smartphone users) recognize and would use a QR code printed on a new car label. Couple this with projections that more than 50% of all U.S. cell users will have a smartphone by 2011 (source: Nielsen Market Research), and you can expect adoption of this technology to grow quickly in the coming year.
Recent examples include:
- Print advertising for the Ford Edge, which features QR codes linking to stories on various high-tech features of the automobile.
- Transit advertising providing links to video highlights of the new season of HBO shows.
- An entire issue of This Old House magazine, where every article and almost every ad features a 2D barcode linking to additional information.
- 4 consecutive full-page ads for Fox in TV Guide with QR links to trailers promoting their top shows.
- Heinzeroth is exploring many exciting uses for QR codes. Recently we integrated QR codes into a catalog we developed for Horton Automatics, Corpus Christi, Texas. A scan of the QR codes gives immediate access to useful demonstration videos for their extensive line of automated door systems for the healthcare industry (see sidebar example).
Other ideas under development include:
- An in-store merchandising system that features QR codes mounted on shelf strips. Smartphone scans for each product provide quick links to helpful product selection guides, demonstration videos and installation instructions.
- QR codes mounted on large industrial equipment that can be scanned to provide on-the-spot assistance with operation, repair and/or installation.
For more information on how we can put this efficient media-delivery technology to work for you and help you stay one step ahead of the competition, contact Connie Dettman at 815-847-7533, or firstname.lastname@example.org.