HMG Develops Merchandising System for Testors

Posted by Greg Surufka

April 15, 2013 at 11:10 AM

New Merchandising for Testors

In support of a product placement opportunity with a key retailer, Heinzeroth was chosen to develop merchandising system concepts for Testors Corporation.

Testors is the #1 recognized and trusted name in the hobby industry, manufacturing a wide variety of products for the craft, DIY, home décor and hobby markets. Our work included in-store research & shopper profiling to enhance message strategy development. HMG designed a 30” display, which housed mounted airbrushes, a Flipbook, a pocket for Take Home Brochures and a Custom Header Frame. Graphics were provided by the client. Click on the links below to view the concepts.

Topics: Merchandising, Client Work