The Heinzeroth Blog

How Blogging Revs Up Your Content Marketing

Posted by Loren Heinzeroth on February 22, 2019

 

Illustrating the many marketing advantages of having an active blog on your website, this infographic by WebsiteBuilder provides insightful data that anyone involved with content marketing should find interesting. For example, having an active blog is said to yield 55% more site traffic and 97% more inbound links.

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Topics: Content Creation, Bloggers, SEO, Inbound Marketing


What Is Influencer Marketing And Why Is It Important?

Posted by Lisa Nielsen on August 25, 2015

To connect with key influencers in social media and spark their interest in sharing your brand story, the first step is to know who they are. There are several ways to identify and reach out to bloggers and other influencers that impact your product or service in social channels. And not all of these methods require subscribing to costly social media publishing and monitoring platforms.

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Topics: Bloggers, Community Influencers, PR Strategy