The Heinzeroth Blog

Write Better Case Studies for B2B Marketing Programs

Posted by Chris Kelley on April 3, 2017

Today’s fast-paced, digital communications can create real challenges for B2B marketing professionals. One of the biggest hurdles is developing a plan to generate a continuous flow of fresh content to keep your customers and prospects engaged through social media channels, targeted eMarketing campaigns as well as regular updates of your website.

Developing and supporting a case study program is an extremely effective way to help relieve your content creation burden while establishing your company’s credibility and areas of expertise.

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Topics: Case Study, Marketing Strategy


Great Clients Inspire Award-Winning Work

Posted by Roger Peterson on May 1, 2015

Heinzeroth earns 4 ADDY Awards at AAF-Northern Illinois Competition

Winning awards for the work we do is not our inspiration – helping our clients achieve their marketing goals is. But it’s always nice when our peers sit up and take notice. Recently, Heinzeroth Marketing Group took home 4 awards at the 2015 ADDY Competition, including a Silver, 2 Golds and coveted “Judge's Choice.”

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Topics: Case Study


6 Tips for Shooting Better Marketing Video

Posted by Corey Fraley on March 4, 2015

The use of video as a tool for educating prospects, launching products, engaging customers and converting sales has exploded. A recent Heinzeroth blogpost noted that 74% of all online content will be video in just 2 short years. With this monumental growth in video content, agencies and in-house marketing departments are scripting, shooting and editing more video than ever before. 


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Topics: Social Media, Case Study, Video


3 Tips to Improve Your Video Marketing

Posted by Roger Peterson on January 13, 2015

Video has never been hotter as a marketing tool. A recent study by Invodo, a video solutions company in Texas, predicts that 74% of all internet traffic in 2017 will be video. The study also found that 65% of video viewers watch more than 3/4ths of a video.

With video playing such a crucial role in online consumption, it’s essential that companies, both B2C and B2B, flesh out their video content strategies.

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Topics: Case Study, Video, Marketing Strategy


2014 NRHA Packaging and Merchandising Awards

Posted by Chris Kelley on April 15, 2014

 

Heinzeroth Marketing Group has received a national design award for its work on Culligan Water Filtration Cartridges packaging.


Sponsored by the North American Retail Hardware Association, the award competition honors brands that help hardware stores grow their market influence through better in-store merchandising and packaging. Culligan's refrigerator cartridge packaging received honorable mention and will be among winning entries spotlighted at the Packaging and Merchandising Awards Ceremony at the National Hardware Show May 6-8 in Las Vegas.

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Topics: Consumer Retail Channels, Case Study, Graphic Design


HMG Develops Merchandising System for Testors

Posted by Chris Kelley on April 15, 2013

In support of a product placement opportunity with a key retailer, Heinzeroth was chosen to develop merchandising system concepts for Testors Corporation.

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Topics: Consumer Retail Channels, Case Study


Same Great Brand, Fresh New Look

Posted by Roger Peterson on December 1, 2012

Heinzeroth was chosen by Pearson Fastener, a custom fastener manufacturer located in Rockford, Ill., to help reintroduce the brand to its key target audiences, beginning with a much-needed identity refresh.

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Topics: Case Study, Graphic Design


How Heinzeroth Updated Culligan Packaging Design

Posted by Roger Peterson on November 1, 2012

New packaging hits ACE shelves

Heinzeroth Marketing Group was chosen to redevelop Culligan’s retail packaging program for their line of DIY home filtration products. The goals of the packaging redesign were to engage the consumer, facilitate the product selection process, convert the consumer into a customer and ultimately increase turns at the store level. Culligan is a world leader in filtration systems and water treatment solutions for the residential, commercial and industrial markets.

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Topics: Case Study


HMG Chosen for Ipsen HybridCarb Launch

Posted by Roger Peterson on February 1, 2012

Heinzeroth was chosen to assist with the launch of the HybridCarb, one of the most important product innovations in the history of Ipsen Inc., Cherry Valley, Ill.

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Topics: Case Study


Never Underestimate the Power of a Customer Success Story

Posted by Chris Kelley on October 1, 2011

Application Profiles – a powerful selling tool

Before a potential customer signs on the dotted line, he wants to be assured that he is making a smart decision. He wants to understand how your product will help him streamline productivity, improve profitability and impact quality. He wants something that will lower the risk factor and help him say “yes.”

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Topics: Case Study