The Heinzeroth Blog

Today’s fast-paced, digital communications can create real challenges for B2B marketing professionals. One of the biggest hurdles is developing a plan to generate a continuous flow of fresh content to keep your customers and prospects engaged through social media channels, targeted eMarketing campaigns as well as regular updates of your website.

Developing and supporting a case study program is an extremely effective way to help relieve your content creation burden while establishing your company’s credibility and areas of expertise.

The use of video as a tool for educating prospects, launching products, engaging customers and converting sales has exploded. A recent Heinzeroth blogpost noted that 74% of all online content will be video in just 2 short years. With this monumental growth in video content, agencies and in-house marketing departments are scripting, shooting and editing more video than ever before. 

Video has never been hotter as a marketing tool. A recent study by Invodo, a video solutions company in Texas, predicts that 74% of all internet traffic in 2017 will be video. The study also found that 65% of video viewers watch more than 3/4ths of a video.

With video playing such a crucial role in online consumption, it’s essential that companies, both B2C and B2B, flesh out their video content strategies.

Application Profiles – a powerful selling tool

Before a potential customer signs on the dotted line, he wants to be assured that he is making a smart decision. He wants to understand how your product will help him streamline productivity, improve profitability and impact quality. He wants something that will lower the risk factor and help him say “yes.”