The Heinzeroth Blog

Why Retail Merchandising is Just as Vital as Online Sales

Posted by Scott Heinzeroth on February 7, 2018

For any of us that have worked extensively over the years on packaging design, planograms, POP messaging and other in-store tactics, the dramatic shift toward online sales is a crystal-clear call for omni-channel thinking. It’s evident that we must present products in the best light for sales conversions “everywhere” while certainly not forgetting a continued strong focus on brick and mortar stores. To make the most of this new shopping landscape, there are some emerging best practices worth noting.  

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Topics: Merchandising, Retail Packaging, Home Improvement Channel, Connected Consumer


7 Tips To Help Marketers Use Amazon More Effectively

Posted by Roger Peterson on March 31, 2017

When it comes to retail trends, no single organization has done more to change the way that people shop in recent years than Amazon. This remarkable company is innovating at a faster pace than everyone by improving the shopping experience with rich, easily searchable content and by adding the immensely popular Prime. Sellers who ignore the impact of this marketing juggernaut run the risk of missing a huge opportunity to reach a constantly growing number of customers who shop online first.

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Topics: Home Improvement Channel, Connected Consumer, Brand Marketing, Amazon


5 Must-Read Marketing Books for 2015

Posted by Chris Kelley on April 13, 2015

Occasionally, some books capture our imagination and truly challenge us all to become better marketers. We came across five this year that we are sharing around the office. They each address the digital revolution in an easy-to-understand way, offering many useful ideas that you can put into action regardless of your industry.

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Topics: Brand Engagement, Connected Consumer


What To Know About Online Shopping of Home Improvement Products

Posted by Roger Peterson on March 31, 2015

Online shopping continues to escalate in the home improvement channel. In fact, 70% of online buyers actually prefer to shop online versus in-store, according to The Farnsworth Group 2015 study: “Online Purchasing Behavior for Home improvement Products.”

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Topics: Shopper Marketing, Home Improvement Channel, Connected Consumer