The Heinzeroth Blog

Successful Content Marketing can start with something very simple… warranty registration data!

Posted by Loren Heinzeroth on November 24, 2020 at 10:33 AM

If your products involve a warranty, kudos to you for adding that special value to your brand. But is the way in which you register customer purchases making it possible for you to capture key insights and also to stay connected with your customers? For any company considering a content marketing program, a good place to apply its automated communication features is with your warranty registration process.

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Topics: Consumer, Shopper Marketing, Inbound Marketing