The Heinzeroth Blog

9 Simple Techniques to Sharpen Your Content Marketing

Posted by Chris Kelley on September 14, 2021 at 7:15 AM

Marketing is a competitive field, and as such, it's important that your content stand out from the rest. There’s no doubt that content marketing is an essential aspect of business growth. However, it can be difficult to harness the power of this tool.

In this blog post, we offer some best practices for writing better content marketing that will help your business grow. These simple guidelines will help you create high-quality content that engages your audience, generates leads, and converts prospects into customers.

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Topics: Content Creation, Contractors Marketing


How to Get Started with Inbound Marketing

Posted by Chris Kelley on March 23, 2021 at 8:14 AM

Marketing tactics are constantly evolving with more efficient and effective ways to reach buyers and influence their buying decisions. Today, consumers have virtually unlimited information literally at their fingertips.

Consumers browse the Internet to find technical specifications, product information and compare prices from competing brands right on their smartphones. This product research – as much as 57% of a consumer’s decision-making process – happens before the buyer ever engages with the brand for a purchase, leaving less opportunity for a product distributor or company sales rep to be involved in their buying process.

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Topics: Content Creation, Inbound Marketing


Discover The Right Balance In Your Retargeting Campaigns

Posted by Loren Heinzeroth on November 19, 2019 at 12:06 PM

 

Connecting with website visitors after they have left your pages is certainly a powerful tool in digital marketing. And while consumers today are more aware of "cookie" tactics, and we might say they benefit by receiving reminders that are relevant to their interests, there is always a tipping point at which retargeting ads may be too frequent and annoying. At that point they are doing more harm than good for your brand. Here are some guidelines for keeping your program safely inside that line and not wasting impressions.

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Topics: Content Creation, Messaging, Digital Ad Campaign, Inbound Marketing


Blogging Generates 55% More Website Traffic, Revs Up Your Content Marketing

Posted by Loren Heinzeroth on February 22, 2019 at 11:23 AM

 

Illustrating the many marketing advantages of having an active blog on your website, this infographic by WebsiteBuilder provides insightful data that anyone involved with content marketing should find interesting. For example, having an active blog is said to yield 55% more site traffic and 97% more inbound links.

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Topics: Content Creation, Bloggers, SEO, Inbound Marketing