The Heinzeroth Blog

The QR Code Comeback: How to Use QR Codes in Marketing

Posted by Chris Kelley on July 6, 2021

A few years ago, QR codes were a forgotten relic of marketing technology that never quite took off. Nobody knew what those strange little pixelated thumbprints were, much less how to use them. But now that we’ve all become familiar with this technology and its usefulness in marketing campaigns, businesses are coming up with innovative ways to implement QR codes into their strategies.

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Topics: Advertising


Changes in Digital Marketing Keep Us Re-Thinking It

Posted by Loren Heinzeroth on November 22, 2019

Whether your business involves Consumer or B2B products and services, changes in the digital marketing landscape continue to expand the potential role digital activities can play in your media outreach. Newer tactics such as retargeting campaigns, contextual advertising, programmatic buys, chat bots and other ways of engaging with customers certainly make digital activities as complex as anyone would want to manage. 

To maximize effectiveness of an advertising media plan, one of the basic questions still remains: Should you place greater emphasis on digital initiatives today? Or should you continue to allocate a significant share of your budget for traditional activities such as print advertising that you have used in the past? What is an appropriate mix? The balance of this article provides general thoughts on that central issue.

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Topics: SEO, Marketing Strategy, Advertising


Discover The Right Balance In Your Retargeting Campaigns

Posted by Loren Heinzeroth on November 19, 2019

 

Connecting with website visitors after they have left your pages is certainly a powerful tool in digital marketing. And while consumers today are more aware of "cookie" tactics, and we might say they benefit by receiving reminders that are relevant to their interests, there is always a tipping point at which retargeting ads may be too frequent and annoying. At that point they are doing more harm than good for your brand. Here are some guidelines for keeping your program safely inside that line and not wasting impressions.

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Topics: Inbound Marketing, Marketing Strategy, Advertising


New high-impact digital ads boost click-thru rates up to 70%

Posted by Roger Peterson on March 24, 2015

The power of digital advertising to connect with the precise consumer at the right time, in the right place, with the right message is unquestioned. With the help of sophisticated analytics and media planning methodology, reaching our target audiences has never been more efficient.

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Topics: HMG News, Marketing Strategy, Advertising


Effective Ways To Market Your Products To Recent Movers

Posted by Roger Peterson on February 11, 2015

When someone moves into a home, their purchases that follow can represent a huge opportunity for marketers of home improvement products. DIY product and service providers must be constantly looking for innovative ways to reach these recent movers. Here is an opportunity to not only make the sale, but also forge customer loyalty and retention.
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Topics: Building Products Channels, SEO, Marketing Strategy, Advertising


Home Sales Renew Marketing Emphasis On Recent Movers

Posted by Loren Heinzeroth on February 6, 2014

With existing home sales continuing to rebound, marketing of products to “recent movers” is once again becoming a key focus for companies that sell in home improvement channels. In contrast to tactics that may have worked 5-6 years ago, before the bubble, a new and carefully crafted mix of in-store and out-of-store communications can help you engage these heavy spenders and convince them to choose your brand over others.

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Topics: Social Media, Consumer Retail Channels, Advertising