How to Capture and Use Your Warranty Registration Data More Effectively

Posted by Loren Heinzeroth on November 24, 2020 at 10:33 AM

If your products involve a warranty, kudos to you for adding that special value to your brand. But is the way in which you register customer purchases making it possible for you to capture key insights and also to stay connected with your customers? For any company considering a content marketing program, a good place to apply its automated communication features is with your warranty registration process.

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Topics: Consumer, Shopper Marketing, Inbound Marketing

Online Content Enrichment is critical in shift to home-based shopping

Posted by Roger Peterson on June 18, 2020 at 8:48 AM

Although the economy as a whole is suffering due to the pandemic, major hardware and home center retailers have seen a significant jump in online sales due to the rise in consumer shopping from home. Here are some tips to help you maximize the visibility as well as sales conversion of your products in online channels.

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Topics: Consumer Retail, Shopper Marketing, Home Improvement, Amazon

What you need to know about online shopping of home improvement products

Posted by Roger Peterson on March 31, 2015 at 4:30 PM

Online shopping continues to escalate in the home improvement channel. In fact, 70% of online buyers actually prefer to shop online versus in-store, according to The Farnsworth Group 2015 study: “Online Purchasing Behavior for Home improvement Products.”

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Topics: Shopper Marketing, Home Improvement Channel, Connected Consumer