The use of video as a tool for educating prospects, launching products, engaging customers and converting sales has exploded. A recent Heinzeroth blogpost noted that 74% of all online content will be video in just 2 short years. With this monumental growth in video content, agencies and in-house marketing departments are scripting, shooting and editing more video than ever before.
Topics: Social Media, Case Study, Video
Video has never been hotter as a marketing tool. A recent study by Invodo, a video solutions company in Texas, predicts that 74% of all internet traffic in 2017 will be video. The study also found that 65% of video viewers watch more than 3/4ths of a video.
With video playing such a crucial role in online consumption, it’s essential that companies, both B2C and B2B, flesh out their video content strategies.
Topics: Case Study, Video, Marketing Strategy