Content creation is at the core of a successful inbound marketing strategy. But to attract the volume of website visitors you need via search engines and social media to click through on an email, your content creation strategy needs to be prolific.
Posted by Chris Kelley on September 2, 2020
Content creation is at the core of a successful inbound marketing strategy. But to attract the volume of website visitors you need via search engines and social media to click through on an email, your content creation strategy needs to be prolific.
Posted by Chris Kelley on April 30, 2020
Your website’s homepage is your company’s calling card. For most company websites, the homepage is the single most visited page. And since the homepage is referenced by the company’s root domain – yourcompany.com – it is often the easiest website address to promote and for visitors to remember. The homepage also sets the tone for the content on the rest of the site and serves a utilitarian function to introduce the navigation and other technical and design features.
Topics: Website Development
Posted by Chris Kelley on April 8, 2020
The world is going through an economic earthquake right now. There’s no doubt that the global pandemic has shaken business and personal life at an incredible pace. What just two weeks ago was a strong and fast-moving economy, today has many customers playing it cautious and scrambling to adapt, or even to survive.
Posted by Chris Kelley on March 24, 2020
Shoppers have always responded favorably to a helpful, personalized buying experience. Online platforms have only increased that expectation. Retail platforms like Amazon and Wayfair, and services like Netflix and Uber have conditioned consumers to get what they want, when they want it, with an even greater expectation of a shopping experience that is personalized just for them.
Posted by Chris Kelley on February 26, 2020
Marketing on social media can be daunting for businesses just getting started. Unlike advertising in trade publications and other traditional media, social networks enable a two-way conversation. You post and promote your business’s marketing messages, and your followers can reply, share, and comment on your posts.
Topics: Social Media
Posted by Chris Kelley on June 5, 2018
Are you feeling a bit defeated by all the technical jargon and constant barrage of new rules affecting how your website ranks in search engines? The reality may be that trying to stay on top of ever-changing search algorithms used and insider secrets is probably not going to yield better results than focusing on a few proven website basics.
Topics: SEO, Website Development
Posted by Chris Kelley on April 3, 2017
Today’s fast-paced, digital communications can create real challenges for B2B marketing professionals. One of the biggest hurdles is developing a plan to generate a continuous flow of fresh content to keep your customers and prospects engaged through social media channels, targeted eMarketing campaigns as well as regular updates of your website.
Developing and supporting a case study program is an extremely effective way to help relieve your content creation burden while establishing your company’s credibility and areas of expertise.
Topics: Case Study, Marketing Strategy
Posted by Chris Kelley on December 9, 2015
Redesigning your website isn’t just an exercise in aesthetics. Sure, the purely visual elements of your newly designed website will likely get the most attention, but remember: a great website redesign also requires that you consider (and improve) what’s under the hood.
Topics: Website Development
Posted by Chris Kelley on May 28, 2015
I recently attended the AIA (American Institute of Architects) Convention in Atlanta, GA as part of our work for clients that manufacture building products and market to the architectural field. For those that didn’t have the opportunity to attend, I’ll share a few reflections on trends in the industry, Bill Clinton’s address, the Advertising Excellence Awards and other happenings at this big event.
Topics: Trade Shows
Posted by Chris Kelley on April 13, 2015
Occasionally, some books capture our imagination and truly challenge us all to become better marketers. We came across five this year that we are sharing around the office. They each address the digital revolution in an easy-to-understand way, offering many useful ideas that you can put into action regardless of your industry.
Topics: Consumer Retail Channels, Marketing Strategy
Today's marketplace demands more content but provides less time and space to communicate. Culled from our years of handling the unique demands of in-store marketing, HMG has a rare talent to boil down the very essence of a product or service into sharp messaging that is relevant and compelling.