The Heinzeroth Blog

Heinzeroth develops new website for Northern Illinois Hospice

To provide a more compelling and relevant format for sharing the inspiring stories of its patients and their families, volunteers and staff members, Northern Illinois Hospice partnered with Heinzeroth to develop a fresh, content-rich website to increase engagement and conversion.

The power of digital advertising to connect with the precise consumer at the right time, in the right place, with the right message is unquestioned. With the help of sophisticated analytics and media planning methodology, reaching our target audiences has never been more efficient.

Heinzeroth is pleased to announce the addition of Corey Fraley to its design team. A 10-year ad industry vet, Corey is a versatile, award-winning designer with experience in print, POP, video and digital media. Corey’s work on both the consumer and business-to-business sides of the business give him the skill sets to assist with virtually any company on our diverse client roster.

Video production has always been a vital service offered by Heinzeroth. But the growing use of videos for YouTube channels, other websites, e-tablets and mobile media has prompted us to expand our services to integrate all aspects of video production in house. With our new professional video equipment and editing software, we are able to script, shoot and edit product demonstration videos, video news releases, webisodes and TV commercials more efficiently than ever before.

For the second consecutive year, agency president Loren Heinzeroth was chosen to serve on the 6-member judges’ panel for the 2011 NRHA Packaging and Merchandising Awards. Reviewing entries from more than 130 manufacturers from across the U.S., panel members evaluated packages and POP displays for their effectiveness in driving consumer engagement and encouraging sales. “There were many outstanding entries this year from a wide spectrum of categories,” Loren said.