Heinzeroth was chosen by Pearson Fastener, a custom fastener manufacturer located in Rockford, Ill., to help reintroduce the brand to its key target audiences, beginning with a much-needed identity refresh.
Proud of its rich quality heritage and displeased with identity redesigns subsequent to the original, Pearson came to Heinzeroth requesting a return to its roots.
“We wanted our new identity to resemble our original logo, but we wanted it to feel more vibrant, strong and progressive,” David Pearson said. “So, keep it the same, but change it. It was an interesting challenge for Heinzeroth, but they delivered an excellent solution.”
The new identity system, which includes the new positioning statement – “Unique Solutions. Uncompromising Quality.” – will be applied across all marketing vehicles of the Pearson brand, including their stationery, new website (currently under construction at HMG) and truck fleet graphics.