The Heinzeroth Blog

Greg Surufka

Recent Posts

Demystifying SEO - 10 Common Mistakes To Avoid

Posted by Greg Surufka on June 5, 2018

Are you feeling a bit defeated by all the technical jargon and constant barrage of new rules affecting how your website ranks in search engines? The reality may be that trying to stay on top of ever-changing search algorithms used and insider secrets is probably not going to yield better results than focusing on a few proven website basics.

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Topics: Web, SEO

Writing Case Studies for B2B Marketing Programs

Posted by Greg Surufka on April 3, 2017

Today’s fast-paced, digital communications can create real challenges for B2B marketing professionals. One of the biggest hurdles is developing a plan to generate a continuous flow of fresh content to keep your customers and prospects engaged through social media channels, targeted eMarketing campaigns as well as regular updates of your website.

Developing and supporting a case study program is an extremely effective way to help relieve your content creation burden while establishing your company’s credibility and areas of expertise.

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Topics: Case Studies, Brand Engagement, Integrated Communications

10 Most Common SEO Mistakes to Avoid

Posted by Greg Surufka on December 9, 2015

Redesigning your website isn’t just an exercise in aesthetics. Sure, the purely visual elements of your newly designed website will likely get the most attention, but remember: a great website redesign also requires that you consider (and improve) what’s under the hood.

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Topics: Web

Web Design for Multiple Devices

Posted by Greg Surufka on January 27, 2014

Responsive Web Design -vs- Adaptive Web Design

The accessibility of websites on various consumer devices is a fluid issue, creating both opportunities and challenges for creative web developers. From traditional computer screens to smart phones, tablets, gaming consoles and even refrigerators and home security systems, the technology for web-enabled gadgets is continuously evolving.

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Topics: Web

HMG Develops Merchandising System for Testors

Posted by Greg Surufka on April 15, 2013

In support of a product placement opportunity with a key retailer, Heinzeroth was chosen to develop merchandising system concepts for Testors Corporation.

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Topics: Merchandising, Client Work

HMG Adds Depth, Experience to Design Team

Posted by Greg Surufka on August 1, 2012

Heinzeroth is pleased to announce the addition of Corey Fraley to its design team. A 10-year ad industry vet, Corey is a versatile, award-winning designer with experience in print, POP, video and digital media. Corey’s work on both the consumer and business-to-business sides of the business give him the skill sets to assist with virtually any company on our diverse client roster.

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Topics: HMG News

Never Underestimate the Power of a Customer Success Story

Posted by Greg Surufka on October 1, 2011

Application Profiles – a powerful selling tool

Before a potential customer signs on the dotted line, he wants to be assured that he is making a smart decision. He wants to understand how your product will help him streamline productivity, improve profitability and impact quality. He wants something that will lower the risk factor and help him say “yes.”

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Topics: Case Studies