"With online meetings we consistently miss one very important thing" states one of our agency's clients recently. "We totally lose the ability to show our product advantages in person, giving buyers a chance to touch and feel the products."
This particular client was talking about Product Line Review (PLR) meetings with retail buyers at Home Depot, Lowe's, Menards and other major DIY retailers. There's a lot riding on those meetings which in pre-pandemic days were almost always done in person. PLR meetings often make all the difference in determining which brands will be on the retailers' shelves next season.
This absence of an experiential element caused us to think about ways our creative team can help companies come out on top in those meetings, even when the obvious limitation is that all things being discussed are on a computer screen.