The Heinzeroth Blog

Heinzeroth earns 4 ADDY Awards at AAF-Northern Illinois Competition

Winning awards for the work we do is not our inspiration – helping our clients achieve their marketing goals is. But it’s always nice when our peers sit up and take notice. Recently, Heinzeroth Marketing Group took home 4 awards at the 2015 ADDY Competition, including a Silver, 2 Golds and coveted “Judge's Choice.”

Heinzeroth Marketing Group has received a national design award for its work on Culligan Water Filtration Cartridges packaging.

Sponsored by the North American Retail Hardware Association, the award competition honors brands that help hardware stores grow their market influence through better in-store merchandising and packaging. Culligan's refrigerator cartridge packaging received honorable mention and will be among winning entries spotlighted at the Packaging and Merchandising Awards Ceremony at the National Hardware Show May 6-8 in Las Vegas.

In support of a product placement opportunity with a key retailer, Heinzeroth was chosen to develop merchandising system concepts for Testors Corporation.

Heinzeroth was chosen by Pearson Fastener, a custom fastener manufacturer located in Rockford, Ill., to help reintroduce the brand to its key target audiences, beginning with a much-needed identity refresh.

New packaging hits ACE shelves

Heinzeroth Marketing Group was chosen to redevelop Culligan’s retail packaging program for their line of DIY home filtration products. The goals of the packaging redesign were to engage the consumer, facilitate the product selection process, convert the consumer into a customer and ultimately increase turns at the store level. Culligan is a world leader in filtration systems and water treatment solutions for the residential, commercial and industrial markets.

Heinzeroth was chosen to assist with the launch of the HybridCarb, one of the most important product innovations in the history of Ipsen Inc., Cherry Valley, Ill.

Heinzeroth Marketing Group was chosen by Wells Lamont, one of the world’s most recognized brands of quality work gloves, to develop a series of ads launching two exciting new product lines. These ads, for the Hi-Performance and Grips^® Gold Series, will appear in Hardware Retailing, Home Channel News and Home Improvement Executive.